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SEARCH ENGINE OPTIMIZATION (SEO)
Organic traffic can make or break your online strategy and should be a #1 concern if you want to be successful
SEO is an acronym for Search Engine Optimization and essentially refers to the modification of a website and it’s content to rank higher, or appear higher in search results for related search terms or “keywords”.
There are always lots of questions and debate but the truth is that regardless of the size of your business, whether you’re a small startup or an internationally recognized brand, you need SEO. Search engine optimization is absolutely necessary because organic search is probably the most valuable marketing channel available to you. Anytime a potential customer is searching for information relevant to your products or services you want to be there.
According to data from a BrightEdge study 65% of all trackable website traffic comes from Search, 51% from Organic Search specifically.
“Despite several seismic shifts in consumer behavior, the rise of mobile search, and the dramatic changes to the Search Engine Results Page (SERP) layouts, including Local 3-Pack, Knowledge Graphs, and Quick Answers, which push more organic searches below the fold, Organic Search is dominant.”
If You’re Not On The First Page of Results, You’re Missing Out!
- Traffic Share To First Page Results 91.5%
- Traffic Share to #1 Organic Search Result 32.5%
Because Search Engines like Google use many different factors that are constantly changing to determine the most relevant results, optimizing your website can be equally complicated. Gone are the days when you could easily bump your rank using tactics like keyword stuffing, spamming low-quality backlinks, or duplicating content to boost your positioning. Using outdated strategies like these can actually harm your business and are seen as attempts at “gaming the system” with serious consequences.
SEO isn’t a single factor but a combination of hundreds of different factors and shouldn’t be considered a short-term project by any means. Your position in search results will rely on everything from the quality of the content on your website, to links and references from other authoritative sites, social media presence and engagement, to the technical setup of the site itself. Some factors do weigh heavier on rankings than others though and should be made a priority. We want to help you improve those heavyweight issues so that you can bring in more traffic and create more business.