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eMail Marketing

Email Marketing has become a staple in digital marketing. It’s become so commonly used because it gives you the ability to continue to market directly to existing customers and leads at a lower cost than almost any other alternative.

Drive More Traffic with eMail

 

While there is an initial cost associated with generating the lead, once you’ve collected their email address and created your marketing list, whether it’s from prior customer lists and newsletter subscriptions, or purchased from information and lead list brokers, you have a way to get your information into their mailbox anytime you need to without additional costs as would be the case with any paid advertising strategy. In short, email marketing is just good for your business.

Email marketing can be used for everything from outbound sales campaigns to welcome sequences. Ongoing communication with prospects and customers ultimately leads to more sales. Email marketing is one of the most cost-effective ways of doing so.

We have experience using a variety of email marketing platforms but recommend MailChimp for the majority of our clients. MailChimp offers free accounts to small businesses with less than 2,000 subscribers (12,000 emails per month) and we feel that they’re the friendliest to small businesses that are in most cases only beginning to put together their marketing lists.

According to a publication from the Direct Marketing Association in 2015, Email Marketing generates as much as $38 for every $1 spent.

Marketing Can Be Overwhelming. The Good News Is, You Have Options.

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